Nationally, the middle market is the group of individuals that have planned for retirement with hopes of living an active and rewarding life with purpose. This group of individuals has the financial ability to choose to maintain a good, but not an extravagant, quality of life in a nice home. The middle market is projected to make up about 43% of all seniors by 2029 and of these future seniors about half are projected to have the financial means to meet the estimated $60,000 annual costs of living in housing that enriches their life and paying out of pocket medical costs. The CURE Home has been designed for those in this range.